Microsoft takes on Google Search with AI-powered Bing

Microsoft has announced it is investing billions of dollars in AI to challenge Alphabet Inc’s Google, which could result in new competition in both the business and consumer markets.

Microsoft is working with OpenAI to create AI-powered tools that could automate tasks and speed up content creation, potentially generating significant returns.

The new Bing and Edge are designed to improve the search and browsing experience. Bing provides more relevant results and complete answers, including a chat experience for complex searches. The Edge browser has been updated with AI capabilities and a new look, and now includes chat and compose functionalities.

The new Bing is powered by a next-generation OpenAI model that is faster, more accurate, and more capable than previous models. Microsoft has developed a proprietary Prometheus model that combines the power of the OpenAI model and provides more relevant, timely, and targeted results. The AI model has been applied to the Bing search ranking engine, resulting in improved accuracy and relevance.

The new Bing and Edge aim to provide a unified search, browser, and chat experience. Microsoft is committed to building Azure into an AI supercomputer, and OpenAI has used this infrastructure to train the breakthrough models that power the new Bing and Edge.